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| | Our Clients Say... | |
| | "Because of the press release you rewrote for me, there was an article about me in the Eagle Tribune, I was interviewed on WBZ TV, a piece on me is coming up in the Boston Globe, and VegNews magazine voted me one of the 25 most fascinating vegetarians. Pretty amazing, huh!" - Ginger Burr, Total Image Consultants, Lynn, MA |
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| | "Marcia put a spit-shine on my press release and now I'm ready to begin the publicity journey looking sharp as a tack. I recommend her services to anyone in need of a little press release shine." - Darryl E. Pugh, Sr., My People TV |
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| | "For more than four years I've depended on Marcia Yudkin whenever my company was shifting focus to help me explain what we were up to and make that appeal to potential clients and the media. From where I sit, she's the best wordsmith on the planet." - Jim Jenkins, President, Creative Visions Consulting, Frederick, MD |
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| | "Marcia Yudkin is a marketer whose intelligence, critical reasoning skills and creativity set her apart from the crowd."- Peter Schaible, Director, Subscription Website Publishers Association |
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| | "I had a spike in traffic to my site when my release went out through Marcia's distribution service and a week later another big spike." - Caroline Jordan, Author, "Stop the Cash Flow Roller Coaster, I Want to Get Off!"
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Frequently Asked
Questions
Click on the question
below you'd like an answer to.
Questions
Answers How
can we know whether we would benefit from a press release?
If you run a
legitimate business, chances are very high that a well-written,
well-targeted press release will work for you. We can write a
tantalizing release even for a "boring" organization! We do not,
however, work with clients involved in multi-level marketing,
get-rich-quick schemes and most situations where the client is a dealer
for someone else's product. What
if we do not like the press release you create for us?
We are always
happy to make factual corrections and adjustments in releases we have just
delivered to you in response to your feedback. Understand, however,
that you are not really the intended audience for the press release.
We know what angles and explanations editors, producers and reporters
expect in releases, and this sometimes leads us to emphasize or write
about certain things in ways that you might not anticipate. If you
have questions or concerns about our work, please ask us and we will do
our best to clarify why
we wrote it that way, or to make adjustments as appropriate. Have
you ever done publicity for... (fill in the blank with manufacturers,
osteopaths, travel agencies, bluehaired comedians)?
Maybe, maybe
not. Our PR experience ranges from technical products like machine
tools and B-to-B software suites to nifty anyone-will-understand
inventions, along with every imaginable kind of professional
service. More importantly, we have the experience and savvy to get
the explanations from you that we need. We reserve the right to
refund your payment before writing the release if we cannot understand
what you are doing or find it highly offensive in some way. This
happens very rarely. Do
you guarantee pickup by the media of a release you write for us?
We write terrific press releases, but breaking news,
competition from other publicity seekers and simple bad luck can sometimes
lead to a deafening silence. So we guarantee only that you get the
very best work in the business, as indicated by our
experience and credentials.
Whether or not you get direct media pickup, you should
always post your press releases at your own site, where
they often lead to search engine traffic and be
viewed by visiting journalists and members of your
target market.How
can we find out whether or not anyone has used our release?
First, we may
be able to include a unique URL at your site in the release (also called a
landing page) to make it simple to track responses to the release.
Second, you often know from the content of emails or phone calls that
people have read or heard about your organization through the media or
that a reporter or producer is working on a story. Third, you should
sign up for an automatic free alert
from Google when your name or company name shows up in online news.
Fourth,
you can hire a clipping service such as Webclipping
to track pickup.
And last, our distribution
service includes a report of where your release
showed up online.Do
you have a discount for a certain number of press releases?
Yes! If
you'd like half a year's worth of monthly press releases, the cost is
$1,995 ($375 off). For a year's worth of monthly press releases, the
cost is $3,995 ($745 off). Please inquire
first
for these options to make sure they suit your business.
These prices do not include distribution. If you have a
sizeable archive of articles or ezine issues for us to work from, we
have more heavily discounted rates for both writing and
distribution.
Details.
How
do we send you additional information about our business?
Please fax any
supporting information that you think we might find helpful to
1-413-280-0996 and
mail documents or samples that cannot be faxed to Creative Ways, P.O. Box
305, Goshen, MA 01032. It's more helpful for us to have too much
information than too little.
May we pay by
check?
Certainly.
Send your check to Creative Ways, P.O. Box 305, Goshen, MA 01032 and be
sure to include your telephone number, email address and the service you
are paying for. Please understand that this may slow down delivery
of your completed press release a bit. How
about by purchase order?
If you are an
educational institution, a government entity or a Fortune 500 company, we will accept a purchase order. Please fax it to us
at 1-413-280-0996 and submit your press release request along with the
purchase order by fax or by
email.
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