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Frequently Asked
Questions
Click on the question
below you'd like an answer to.
Questions
Answers How
can we know whether we would benefit from a press release?
If you run a
legitimate business, chances are very high that a well-written,
well-targeted press release will work for you. We can write a
tantalizing release even for a "boring" organization! We do not,
however, work with clients involved in multi-level marketing,
get-rich-quick schemes and most situations where the client is a dealer
for someone else's product. What
if we do not like the press release you create for us?
We are always
happy to make factual corrections and adjustments in releases we have just
delivered to you in response to your feedback. Understand, however,
that you are not really the intended audience for the press release.
We know what angles and explanations editors, producers and reporters
expect in releases, and this sometimes leads us to emphasize or write
about certain things in ways that you might not anticipate. If you
have questions or concerns about our work, please ask us and we will do
our best to clarify why
we wrote it that way, or to make adjustments as appropriate. Have
you ever done publicity for... (fill in the blank with manufacturers,
osteopaths, travel agencies, bluehaired comedians)?
Maybe, maybe
not. Our PR experience ranges from technical products like machine
tools and B-to-B software suites to nifty anyone-will-understand
inventions, along with every imaginable kind of professional
service. More importantly, we have the experience and savvy to get
the explanations from you that we need. We reserve the right to
refund your payment before writing the release if we cannot understand
what you are doing or find it highly offensive in some way. This
happens very rarely. Do
you guarantee pickup of our release by the media?
We write terrific press releases, but breaking news,
competition from other publicity seekers and simple bad luck can sometimes
lead to a deafening silence. So we guarantee only that you get the
very best work in the business, as indicated by our
experience and credentials.
Whether or not you get direct media
pickup, you should always post your press releases at your own site, where
they will often lead to search engine traffic and be viewed by visiting
journalists and members of your target market. How
can we find out whether or not anyone has used our release?
First, we may
be able to include a unique URL at your site in the release (also called a
landing page) to make it simple to track responses to the release.
Second, you will often know from the content of emails or phone calls that
people have read or heard about your organization through the media or
that a reporter or producer is working on a story. Third, you can
use search engines like Google
or News
Index to look for mentions derived from your release. Finally,
you can hire a clipping service such as Webclipping to track pickup. Do
you have a discount for a certain number of press releases?
Yes! If
you'd like half a year's worth of monthly press releases, the cost is
$1,995 ($375 off). For a year's worth of monthly press releases, the
cost is $3,995 ($745 off). Please inquire
first for these options to make sure they suit your business.
These prices do not include distribution. If you have a
sizeable archive of articles or ezine issues for us to work from, we
have more heavily discounted rates for both writing and
distribution. Details.
How
do we send you additional information about our business?
Please fax any
supporting information that you think we might find helpful to
1-413-280-0996 and
mail documents or samples that cannot be faxed to Creative Ways, P.O. Box
305, Goshen, MA 01032. It's more helpful for us to have too much
information than too little.
May we pay by
check?
Certainly.
Send your check to Creative Ways, P.O. Box 305, Goshen, MA 01032 and be
sure to include your telephone number, email address and the service you
are paying for. Please understand that this may slow down delivery
of your completed press release a bit. How
about by purchase order?
If you are an
educational institution, a government entity or a Fortune 500 company, we will accept a purchase order. Please fax it to us
at 1-413-280-0996 and submit your press release request along with the
purchase order by fax or by
email.
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