Got Articles? Convert Them into Press Releases
For a Second Round of Business Visibility

Re-deploy your article content, which you undoubtedly created in the first place for the sake of publicity, for a profitable second round of publicity from newswires, news sites and news media.  Attract more attention from your target market and more potential customers clicking to your web site from search engines.

My new report, "Convert Your Articles to News Releases," teaches you step by step how to reuse the ideas you originally packaged in articles or newsletter items in a respectable press release that you can now distribute through press release distribution services.  

Order "Convert Your Articles to News Releases" Now for $29.95

This transformation and distribution brings you three business benefits:

• Media exposure.   The top press release distribution networks have an arrangement with online news services, such that their releases automatically get included in Google News, Yahoo News and similar popular news sites, as well as getting delivered to niche news feeds that reach journalists and producers who cover specialized "beats."  

Although there's no guarantee that this kind of distribution gets you coverage in the Wall Street Journal, on CNN or in Fast Company, press releases are far more likely to bring about media publicity than are articles.  The Wall Street Journal has stated that as much as 85% of its contents originate in press releases, and other media equally look to releases as a prime source for their content.

• New readers.   Because of the wide online syndication of news from Google, Yahoo and comparable sources, distributing a press release can put your news item in front of tens of thousands of people interested in your topic area who never saw the original article and indeed, never heard of you or your organization.  Since a release always contains a telephone number, an email address and your web site address, these readers can easily turn into prospects and customers.  One of my colleagues picked up hundreds of fresh newsletter subscribers from her press release.

• Web site traffic.  Indirectly, sending out press releases improves your web site traffic because news sites and press release distribution sites are considered to be credible sources of information. Accordingly, the links from those sites to your site in the news coverage or news releases count highly in making your site more likely to show up on earlier pages of search engine results. Over time, a regular program of news release distribution therefore helps all the pages at your website rise in the search engine rankings, increasing your overall volume of traffic. 
  
  In addition, if you’re strategically conscious of the exact phrases (keywords) you use in your releases, the releases can dramatically increase your chances of showing up when potential customers type those phrases into search engines.

However, these benefits come about only when you have learned how to take ideas and repackage them in a newsworthy press release.  More is involved than simply making a few changes in formatting, and this is exactly what my new report teaches in step-by-step detail.

After reading "Convert Your Articles to News Releases," you'll know:

• The three crucial elements that characterize releases that have credibility in the eyes of the media.  Indeed, miss any one of these three elements and the distribution services often refuse your submission, even though you're ready to pay them good money!

• The top ten publicity angles to use when converting an article that might have been written a few years back into something that will come across as newsworthy now.  Each angle comes with numerous specific tips for using it wisely, including elements that need to be in the headline, first paragraph, inner contents and final paragraph of that type of release.

• An eight-step process for converting your article to a press release.  This really takes the mystery out of what might otherwise be a baffling transformation.

• The complete text of four articles and the four press releases that I converted them into, each illustrating a different sort of publicity angle.  Print out these "before" and "after" versions, place them side by side and study the differences between the article and the corresponding release, and you'll quickly understand how to perform such a transformation yourself.

• A ten-point checklist to use after you have drafted your release, to make sure you've covered all your bases in creating a press release that can accomplish your goal.

• The two worst - self-sabotaging, really! - mistakes you can make in a press release and the fail-safe methods for preventing those flubs.

• Tips for optimal timing for your release, based on my decades of experience in the publicity business.

• The web address for a frequently updated list of more than 40 different general and specialized press release distribution services, with notes on the strong points of each.

• Three services for tracking media pickups, including a free service that's not as widely used as it should be.

"Convert Your Articles to News Releases" is 31 pages, an instant download in PDF format, just $29.95.  You won't find such comprehensive tips on this strategy anywhere, from anyone else.  Order it now!

View your shopping cart or check out now.

Like this idea but too busy to do it yourself?

If you're too busy to publicize yourself or your organization and have a sizable bank of articles for me and my protégés to work from, then consider the value-priced publicity packages described below.  With each package, we'll ask you a few questions, pore over your articles, select ones that lend themselves to turn into press releases, send you the releases for you to check their accuracy, then send them out for you through our press release distribution service.  Included in the fee is a report after distribution of each release of at least 20 web sites (usually many more than that) where that piece of news appeared.

12 Releases Written From Your Articles & Distributed - $3995 ($7080 value)
To be eligible for this package, you must have an archive of 60 or more articles.
This offers a hands-off program of monthly publicity for a whole year! 

52 Releases Written From Your Articles & Distributed - $12995 ($30888 value)
To be eligible for this package, you must have an archive of 250 or more articles.  Enjoy the glow of weekly publicity for the coming year for a fraction of the cost of hiring a traditional publicist!

(Comparative values above were calculated on the basis of $395 to write each press release and $199 to distribute it to the online news sites trusted by the media and read by the public, with a post-distribution report.)

Please note that these special prices are available only if we are working from your existing (not future) article archive and can select the articles we feel would work best for publicity purposes.   If you have another publicity need, please use our regular press release writing or makeover service.

Interested in one of the above publicity packages?  Send me an email using one of the links below and include the URL for your article or newsletter archive.  If that's suitable for this purpose and we have openings in our schedule, we'll make the rest of the arrangements, then get to work!

I'm interested in the 3 Releases for $995 package.

I'm interested in the 12 Releases for $3,495 package.

I'm interested in the 52 Releases for $12,995 package.

I'd like just the $29.95 report to do it all myself.