Frequently Asked Questions
Click on the question below you’d like an answer to.
Questions
- How can we know whether we would benefit from a press release?
- What if we do not like the press release you create for us?
- Have you ever done publicity for… (fill in the blank with manufacturers, osteopaths, travel agencies, etc.)?
- Do you guarantee pickup of our release by the media?
- How can we find out whether or not anyone has used our release?
- Do you have a discount for a certain number of press releases?
- How do we send you additional information about our business?
- May we pay by check?
- How about by purchase order?
Answers
How can we know whether we would benefit from a press release?
If you run a legitimate business, chances are very high that a well-written, well-targeted press release will work for you. We can write a tantalizing release even for a “boring” organization! We do not, however, work with clients involved in multi-level marketing, get-rich-quick schemes and most situations where the client is a dealer for someone else’s product.
What if we do not like the press release you create for us?
We are always happy to make factual corrections and adjustments in releases we have just delivered to you in response to your feedback. Understand, however, that you are not really the intended audience for the press release. We know what angles and explanations editors, producers and reporters expect in releases, and this sometimes leads us to emphasize or write about certain things in ways that you might not anticipate. If you have questions or concerns about our work, please ask us and we will do our best to clarify why we wrote it that way, or to make adjustments as appropriate.
Have you ever done publicity for… (fill in the blank with manufacturers, osteopaths, travel agencies, bluehaired comedians)?
Maybe, maybe not. Our PR experience ranges from technical products like machine tools and B-to-B software suites to nifty anyone-will-understand inventions, along with every imaginable kind of professional service. More importantly, we have the experience and savvy to get the explanations from you that we need. We reserve the right to refund your payment before writing the release if we cannot understand what you are doing or find it highly offensive in some way. This happens very rarely.
Do you guarantee pickup of our release by the media?
We write terrific press releases, but breaking news, competition from other publicity seekers and simple bad luck can sometimes lead to a deafening silence. So we guarantee only that you get the very best work in the business, as indicated by our experience and credentials. Whether or not you get direct media pickup, you should always post your press releases at your own site, where they will often lead to search engine traffic and be viewed by visiting journalists and members of your target market.
How can we find out whether or not anyone has used our release?
First, we may be able to include a unique URL at your site in the release (also called a landing page) to make it simple to track responses to the release. Second, you will often know from the content of emails or phone calls that people have read or heard about your organization through the media or that a reporter or producer is working on a story. Third, you can use search engines like Google or News Index to look for mentions derived from your release. Finally, you can hire a clipping service such as Webclipping to track pickup.
Do you have a discount for a certain number of press releases?
Yes! If you’d like half a year’s worth of monthly press releases, the cost is $1,995 ($375 off). For a year’s worth of monthly press releases, the cost is $3,995 ($745 off). Please inquire first for these options to make sure they suit your business.
How do we send you additional information about our business?
Please fax any supporting information that you think we might find helpful to 1-413-280-0996 and mail documents or samples that cannot be faxed to Creative Ways, P.O. Box 305, Goshen, MA 01032. It’s more helpful for us to have too much information than too little.
May we pay by check?
Certainly. Send your check to Creative Ways, P.O. Box 305, Goshen, MA 01032 and be sure to include your telephone number, email address and the service you are paying for. Please understand that this may slow down delivery of your completed press release a bit.
How about by purchase order?
If you are an educational institution, a government entity or a Fortune 500 company, we will accept a purchase order. Please fax it to us at 1-413-280-0996 and submit your press release request along with the purchase order by fax or by email.